Promotions In Retail
So now the BOGOF (“Buy one get one free”) is getting a bad press and coming under attack from the UK Government as part of a crackdown on food waste. The ISP reviews this latest ‘initiative’ and presents a balanced approach from both sides. There is no doubt that we have to reduce our overall waste but within retail there is no such thing as a level playing field – retailers will and have to use any promotional means to differentiate their offering and retain/attract customers. The same has to be said of any organisation today and a strategic use of promotional gifts falls very much into this category. Gifts can be used to reward clients, as campaign incentives and to create brand awareness. At Redbows we just try to make sure that this is done as efficiently and effectively as possible, and within your budget.
