The Redbows Promotional Gifts Blog

The Promotional Pens you use say a lot about your company and also about the person or people involved in selecting them. Choosing the right promotional pens for any promotion involves a number of factors. Budget is obviously a key factor to consider and once a certain style of promotional pen is chosen, other factors come into play such as its colour and imprint area. These days our clients are also considering whether to opt for an ECO friendly pen i.e. one made from recycled materials. However the most important thing that needs to be considered is the end user. Will they want to use then pen? How does it feel to them? Some people prefer a chunky pen and some people prefer slim barrels. Some like black ink and some blue ink. Some ballpens and some rollerballs. When it comes to promotional gifts and especially promotional pens there are a few more factors to consider than just budget, colour and imprint area.  Alternative gift solutions are another area to consider. At Redbows we have also seen a rise in demand for promotional wooden pencils. These can be supplied with or without an eraser and the most popular are the matt black finished pencils. The best advice is to check out the types of promotional gifts and promotional pens found in your client’s offices. Conduct your a mini market survey to ensure you hit the mark when it comes to your own promotional pens.

Just what is the best way to show clients pricing for sweets on our Promotional Sweets Store? The point is that some sweets are priced per kilo. For example take Bingo Jellies with a minimum price of £16.82 per kilo (min 25 kilos). The actual quantity per kilo is 85 pieces and so 25 kilos would give a client 2125 pieces. Sounds a lot but branded sweets like this go down very quickly, especially when used in receptions, meeting rooms and at exhibitions and tradeshows as giveaways. This pricing model applies for confectionery sold per kilo but is sometimes confusing to clients. Products with individually higher unit costs tend to be priced on a unit basis and this is easier to display on the website. The problem is compounded when we have to show a collection (sweets for example) combining both types of pricing model. We hope to solve the issue over the next few weeks but in the meantime if in doubt please speak to our Promotional Gifts Consultants – the sweetest in the industry!

Today is polling day. Suppose that tomorrow we have a new government or coalition. How will they promote themselves? This is a marketing issue faced by any new start up and one that can be solved using promotional gifts. Let’s take this a little further. When a new company forms it has to create an identity and branding style. The organisation may then develop a strapline that encompasses its ethos and unique selling proposition. With these aspects in place the new entity is ready to start advertising and promoting itself. So what are the best promotional products for start-ups? Well with fairly limited budgets low-cost promotional gifts are always popular. Merchandise such as promotional pens, mousemats and promotional mugs are readily available, easy to brand and customise and always go down well with both clients and recipients. So just imagine that tomorrow is a fresh start. Imagine the first cabinet meeting taking place early next week and on the table at Number 10 are newly supplied promotional gifts from Redbows. It could happen.