Sheila’s Take On Marketing Promotions
Sheilas Wheels is probably one of the best female targeted marketing campaigns within recent years. It has all the elements of a classic promotion in being fun, focused and with a catchy little tune. Now the photo is not one of me and my Promotional Gifts Consultants team out for a jolly down the coast but it does raise to mind a factor that you should consider for any promotion - gender. Just think about corporate clothing for a second. Fleeces, t-shirts and pullovers come in a whole range of sizes, shapes, colours and patterns to suit men and women. Whatever your marketing objectives, ‘think Sheila, think Fella’ to make sure your promotion is an immediate and long term success.
