A Zeitgeist For The Promotional Industry
We’ve been doing a bit of testing with our Google Adwords campaigns recently. Pens and Mugs are still the hottest gifts going with confectionery following up a close third. What’s so striking about these types of promotional products is their versatility and appropriateness to the corporate and business markets. Not only do they offer the opportunity for a great branding opportunity, but these types of gifts are always found in an office environment, where they are seen and sometimes admired by the many. Google produces a wonderful Zeitgeist as a reflection of the most searched for words by people across our planet. The 2007 list reflects the rise of the social blog - if only I could predict the 2008 list…
