The Redbows Promotional Gifts Blog

Redbows started life as a marketing concept in 2004. As a newly established business within the promotions industry, Redbows wanted to see if it could use the latest internet marketing technologies, to rapidly achieve a leadership position within its market sector.

The business was founded by Dawn Koffler, (owner and Managing Director) who after ten years raising children, was searching for a way to get back into the business world. Brainstorming led her to the idea of starting a marketing business, focused on promotional gifts and offering other promotional services. The concept was developed and in 2005 the company built its first website (www.redbows.co.uk) as a test vehicle. Content quickly grew and from over 500 pages of products, the company established a client base across the UK and Europe, with a turnover that enjoyed all the fun of 100% plus growth year-on-year.

Success lead to the establishment of new supplier contracts and it quickly became evident that the original website design and structure was too cumbersome. So, in 2007 following a strategic review, Redbows developed a new website (www.promotionalgiftsstore.co.uk). At the same time a new corporate image was developed leading to the logo used today – which is based around a magical ‘sigil’.

The Promotional Gifts Store allowed the company to promote more products online, with pricing, specifications and imprint data, and an ecommerce facility. Known effectionately as the ‘PGS’, the new website has continued to expand and boasts over 6,000 products. Future developments will see micro-websites developed to provide a portal structure for specific product collections, whilst the original Redbows website will offer more general information and marketing services.

Dawn is an avid ‘mumtrepreneur’ or entrepreneur if you want the more ‘PC’ version, who runs a successful and ever expanding company. The client base continues to grow and there are now many repeat-clients who just love the dedication, service and professionalism that Redbows brings to the world of promotional gifts.

In addition, Dawn also runs a busy household and still finds time to look after three very exceptional children with interests in dance, music, and Tae Kwon-Do, a somewhat eccentric husband and the world’s maddest dog – Coco. To all she is a life-coach and embodiment of what being positive and focused can achieve.

If you would like to make contact with Dawn to discuss Redbows or any other marketing opportunity please email her direct (dawn@redbows.co.uk) or call the company on 0845 8386 368 and let whomever takes the call know that you have just read part of Dawn’s ‘Biog’. We do hope you will use Redbows in your marketing and ‘Promote Yourself’.