Are Promotional Gifts Going Above The Line
Promotional gifts are continuing to rise in their popularity. For sure average order values are less than normal but overall volumes are higher. This is because organisations are turning to promotional gifts as a form of Below-The-Line (BTL) promotion as they cut their traditional Above-The-Line (ABL) spends on advertising. Public Relations (PR) is always seen as the second choice alternative to main stream advertising when it comes to promotion but even PR is seeing a resurgence in demand. This is because PR has longer legs and can be used more effectively to promote an organisation and build a more sustainable, long term image. Promotional gifts work well with either ABL and BLW promotions but are in themselves becoming a force within the marketing communications mix. Within tighter economic times, organisations are looking for bargains, promotions and incentives – a perfect environment for promotional gifts to prosper and play a pivotal role in developing marketing momentum.
