Broadcast Promotions
Promotional products are a broadcast medium just like any other print, radio or visual media. As such when designing the imprint you need to remember that there are certain key elements. Let’s start with the background. No we are not talking blue ones as in Star Wars but the materials you will be printing onto. When choosing the colour of your promotional product you need to ensure your logo will stand out. There is no point choosing a product colour that will clash with your logo and imprint. Sometimes if there is more than one colour in the logo you may decide to opt for a single colour print and one that will give a high contrast. Imagine the Redbows logo on red promotional pens and you can see that the red loops and name would not stand out. Then you need to think about the imprint itself. Try not to clash fonts and mix them up. A single font is always best for clarity, especially when the imprint area is fairly small as on a promotional pen or pencil. Then choose your imprint colour. As with your logo make sure this stands off the promotional item. Don’t let your marketing message get lost and make sure you make as much of this broadcast medium as possible.
