Business Gifts Behind The Scenes
When you think about business gifts do you see the gift or the brand? I ask this question because we have been spending a lot of time thinking about watch brands recently and their use of celebrety endorsements. A similar analogy can be applied to coffee. For example when we watch a coffee advert what we see is the coffee brand name and not the mug or cup that the person is drinking from. Now wouldn’t it be nice if we could see the promotional mugs names themselves catch on as brands in their own right. Some are well down this road – for example the Photo Mugs and Wow Mugs which have unique characteristics and print options and make ideal business gifts.
