Carrots and Corporate Gifts
This week saw the National Incentives Show whose markething theme centred around a carrot - or to be more precise ‘more than a carrot’. I liked this concept because it exemplifies the two ends of a continuum with corporate gifts and any type of marketing incentives, from defined goal-linked incentives to general giveaways with a wider marketing message - each with a different set of corporate objectives.
Some clients use gifts as incentives and rewards. A great example of this is a corporate reselller rewards programe. Here branded items are offered to resellers who hit certain turnover targets and product shipment volumes. These gifts are generally towards the higher value end of the market and include items from our promotional gadgets range. Such a programme generally includes some form of added financial incentive such as capital bonds. At other end of the spectrum, we have clients using gifts simply as general giveaways to help build brand name awareness and keep contact details within easy reach. Here the goal is less financial and it is harder to pin down a specific Return on Investment (ROI) for the marketing activity as it is more holistic.
What the spectrum reveals in relation to corporate gifts and incentives is the wide range of uses to which they can be used and the reason why it is so important to match the right gifts to the marketing campaign and its objectives, something our Promotional Gifts Consultants are experts in.
