Weather Stations And Digital Dashboards
Friday, March 7th, 2008
I was reviewing our Executive Gifts the other day and realised that we have over 300 weather stations and clocks on the Promotional Gifts Store. This got me thinking about a subject we have been reviewing here at Redbows - our digital dashboard and what we need to monitor on a daily basis. I can draw a simple analogy here to explain my personal point of view. The stats driven IT guys want us to run our business based on Key Performance Indicators (KPIs). In contrast I like to talk to my team, suppliers and clients and collect more qualitative data. Yes, I can put a weather station on my desk but occasionally it is nice to open the window, feel the wind on my face and see what is actually happening. So, my conclusion is that we need both. The digital dashboard for a quick snap-shot review and the more informal approach when we have more time - something we need more of as well.
