Even Gifts Companies Have To Keep Their Brands and Logos Fresh
Wednesday, September 19th, 2007
So whats with the new logo ? Well at Redbows we have been so busy over the last couple of years that we have only just got around to refreshing our own logo. Now Dawn Koffler, our MD is very much into life-forces and ‘feng shui’. So when it came to a new logo and rebranding she wanted to marry the skills of a feng-shui logo expert with those of a web designer. The whole process was a lot of fun and we are very happy with the end result which created a ’Sigil‘ within the logo.
Working with a feng shui expert brought unique insights to the design of a corporate identify for Redbows, and the more we apply the new branding the more we appreciate the unique skills they brought to the project.
The logo and design philosophy is now being taken forward with a complete webskin for this blog to match that being developed for our new gifts store which goes live sometime around mid October. We will then apply the new look back to our current gifts website - hopefully before Christmas. This further work is being undertaken by a team of leading designers and website ‘engineers’ and we are very much looking forward to entering our new websites for awards in 2008.
