The Redbows Promotional Gifts Blog

Have you ever wondered what are the three most popular uses for business gifts? Well you might be surprised to know that they include: exhibitions and tradeshow giveaways, employee and client rewards, incentives and brand builders. Not that surprising really but then the promotional gifts industry is essentially based on the simple premise that people like to receive gifts, that corporate and business gifts in particular can help to engender receptive feelings and responses towards a supplier and develop their overall brand image. So what are the most popular business gifts? Well by far and away the prime movers are the lower cost items that can be found everyday within an office environment like mugs, keyrings, pens, rulers and coasters. Off course in these environmentally conscious times, ECO gifts are also rising fast in popularity but so to are more novel ideas as the growing range of gadgets, in particular USB flashdrive variations, shows.

Promotional keyrings are also known as keychains and keyfobs. Off course these are very popular promotional products and one of the lowest cost items you can find for merchandising and use as giveaways. One of the main impacts that these products can achieve is a daily reminder of your company and brand. There are also a wide range of materials available including plastic (acrylic), metal, leather and even wood. Now most gifts suppliers will offer a standard range that can have inserts or take an imprint directly onto the keyring surface. Some also offer a bespoke service where a custom shape can be manufactured. Gadget keyrings are off course more expensive again and here one has to think about budget and the features offered. So how can keyrings be used within your marketing campaign? Well it very much depends on whether keyfobs can be tied into the promotion off course. If they can, promotional keyrings offer a very unique, high quantity and low unit cost form of marketing your organisation. If you have a motoring, security or home-related promotion the link can be very obvious. All you need to do is make sure that your keyring will be the one your clients use for their home, business and car keys.