So distributing promotional pens with your logo and contact details on is a great way to promote your organisation. They may be kept within the office environment or find themselves placed handily and to the ready in briefcases, home offices and cars. The important point is the most effective promotional pens are those valued by their users. Pens that get used time and time again. Pens that promote your brand everytime they are used.

The more your brand is subconsciously identified with, the more likely the user will turn to your organisation and business when they require your products or services. The most attractive and useful pens will be highly valued and sought after, creating a viral marketing effect for your brand. So when choosing a pen, it pays to select the most appropriate for your brand style and colouring, and perhaps one that would be considered a bit more unique than others available.

Promotional pens are off course volume priced and thanks to low-cost screen printing techniques, they can easily be branded in either one, two or even three positions. It is also possible to consider full-wraps and even laser engraving. For more information check out our Promotional Pens Store or visit our wider promotional gifts website.

Promotional pens do vary in their price and they are a volume priced promotional product. However, the ranges and options available mean that there is generally a promotional pen to match any budget. The most common are plastic promotional pens which can be solid coloured or with a frosted effect – so that you can see their inside workings. Either can be appropriate for a promotional campaign.

Our first top tip is to visit a website that caters solely for printed pens – like the Promotional Pens Store. Here you will find a range of pens including the plastic ranges mentioned but also recycled pens – made from reclaimed materials, metal pens, wooden pens, executive pens and even express delivery pens. Then get creative, try to match a pen style and colour to your image. Choose a pen that you think your clients will like to use and then select a colour range that will compliment your logo. You then have to consider print locations which include the barrel and on some pens the pen clip itself. Barrel printing is the norm and it is possible to have multi-position prints as well as a 360 degree wraparound. Most clients will opt for a one or two colour imprint but full colour printing is also an option. Finally you do need to think about distribution. You may just want to use your promotional pens as exhibitions giveaways – if so a large container is fine but for other marketing communications programs you may be considering direct mail or individual pen pouches or containers. Before making your final selection, request a few samples to make sure you like the touch, feel and writing style as this can also vary when it comes to promotional pens.