The Redbows Promotional Gifts Blog

When it comes to self-promotion, promotional pens are a must. No other promotional products will provide you with such opportunities to market your organisation and these types of writing instruments come in all sorts of shapes, sizes and prices, with a whole range of options to match. So what makes promo pens such great marketing tools? Well the first aspect is that everyone writes and needs a pen. I am sure that a few hundred years ago if you looked carefully at the quill being used there was a brand marked onto its stem. Seriously, pens and even pencils work because they are can be supplied in small or large quantities and at a relatively low price. They can be coloured match or made up to suit your company logo. Pens also offer a very visible imprint area and more often than not you can print on both the barrel and clip. Now the only things to be careful with when it comes to promotional pens is to make sure that you choose a barrel and clip colour that will make your imprint as visible as possible. You also need to make sure that your imprint is not so small that it becomes hard to read. You should win every time with a promotional pen or pencil and push them out to as many people as possible. When you find a design that works for your company and clients – stick to it and perhaps only vary the colours used next time.

Just how small can you be before you experience the impact promotional items can have on your marketing? Well we know several ‘one-person’ bands to give them their politically correct name, who have been using promotional merchandise to build their brand and get their name in front of people. One of the classics for this are promotional pens, printed with a logo and contact details. Some of these smaller entrepreneurs are never without a supply of these pens and make sure they press one into the hand of everyone they meet. They also make sure the pens are of a high-enough quality, with a classic or modern eye-catching design. It really does not matter whether you are a small business owner or large corporate. The power of using promotional products in your marketing and daily activities is one you should harness immediately and rest assured as you will never turn back.

So when it comes to promotional products what does the font have to do with your gifts artwork? Well every company and organisation has a logo and will have standardised on a particular font family. When you produce your own artwork we always recommend that it follows our gifts artwork guidelines. When you send us your artwork we need the fonts created as outlines so that your logo will reprint exactly as you intended it to. Now what happens when we generate your artwork for you in our Design Studio? The simple answer is that we will ask you to confirm the font family used  by your organisation in their promotional materials. As a full-service design studio we store thousands of fonts on our servers so that we can generally match one to your promotional imprint requirements. If this is not the case we can generally source one from our suppliers. Would you notice a change in font style if your promotional products were printed using a different font? Maybe not in isolation, but when you look at your marketing materials over all you want to see synergy and what is called a ‘corporate image’ of standardisation. There used to be an adage that whenever and wherever you touched IBM you knew you where with ‘big blue’ – that’s corporate marketing in action.

Promotional pens are one of those stationery products that are considered a classic when it comes to promotional marketing. They are excellent promotional products that are used regularly and provide great brand visibility within any business, corporate or public sector environment. What we are talking here is repeat advertising, and the more times your brand is seen the lower the cost of the advert! In such an environment, there is also the opportunity for some viral marketing of sorts. If you pick the right promotional pen then there is a good chance that others within the target market environment will want to get hold of one, so expanding your overall distribution. So just how can such promo items be distributed and used? Well we find that many clients within the charity sector use pens as part of their direct mail campaigns and as giveaways. Within a corporate environment pens are used to help build the brand and team identity with employees actively encouraged to use the available promo items both within and outside their office environments. Off course the classic distribution method is as a reward and corporate gift for clients, customers, suppliers and other stakeholders. If you have a visitors book why not keep a stock of these promo pens on the same desk and encourage your visitors to help themselves to one?  Also when it comes to promotions using pens and other types of promotional stationery, remember that their giveaway is part of a much wider advertising and marketing campaign.

Promotional pens are one of the most popular free promotional gifts offered by exhibitors at trade fairs and exhibitions. Why? Because everyone needs a pen and a quick look around any office desktop will show those who just love to collect these types of promo items – normally in a branded mug! Some pens are remembered for their design, others for their feel and touch the way they write. No matter what type of promo items you want in 2009, The Promotional Gifts Store should be on your ‘check-out’ list – for promo pens, mugs, mousemats, coasters, umbrellas, keyrings and many other such promo items. Many have an environmentally-friendly variant so that you can be sure you invest your marketing funds in an ECO friendly way.

Promotional pens are one of the most popular promotional gifts supplied in the UK. They hit all the boxes when it comes to promotions and getting known. Take the New Spring Pen which we supply by the thousand. Not only does it provide a great area for an imprint down the barrel (38x19mm) but it has a very unique and funky design. The top part of the pen is actual sprung out of the plastic itself and the design is available in a range of colour combinations. No matter where we send this pen it always goes down as a talking point and nearly all customers repeat purchase because once in an organisation the gift is seen as a must-have item. Pencils can also have this affect. For both pens and pencils there is a wide range of choice. For example pens on the Redbows Promotional Gifts Store are split into several sub-collections including plastic, frosted plastic, executive and environmentally friendly pens made from recycled materials.