The Redbows Promotional Gifts Blog

Finding promotional gifts suppliers has never been easier thanks to the internet. In so many industries, search engines like Google have opened up the competitive base to a wider selection of potential suppliers. However, all is not what it seems. When you look for Promotional Gifts Suppliers it is easy to find a whole host of companies. What you need to do is look a little deeper and what’s behind the curtain. For example, it is relatively easy these days to put up a website and promote oneself. Get it right and you can get a top search ranking position relatively quickly on Google. What’s important is to treat visiting the website in just the same way as you would visiting a retail shop. When you click on the homepage does this look like a proper company, is it a limited business, with UK coverage, contact details and a UK trading address? Does the website appeal and make you want to browse and purchase from it? Are there customer comments, referrals, case studies and testimonials from well known organisations? Does the promotional gifts supplier’s website, offer incentives and rewards to purchase? Do they look as thought they understand promotions and is it their core business? Above all industry associations also legitimise a company – look for some of the main industry body endorsements and accreditations like the PSI, Promota and The British Promotional Merchandise Association (BPMA). Finally, telephone the company. Do the people sound professional? Do you feel that you’re in the capable hands of a promotional gifts consultant? At Redbows you will be…

How do you promote your organisation and engage with clients pre and post-sale? What incentives and rewards do you provide for new business and repeat customers? We do not often question our sales process but the other day (as we introduced another Price Busters promotion) I had a chance to review our approach with my sales team. You see at Redbows the first thing we recognise is that we are in the promotions industry. We help organisations and their clients promote themselves – whether this is a new website, contact details, company and brand name or some other product or service specific promotion. So we provide incentives that are designed to get clients to place orders with us for promotional merchandise. My belief is that we do not just have to offer this but also to be the best at delivering them we can be. We also offer a full price busting service allowing us to under-cut any like for like quotation. Now thinking further down the line when it comes to the sales process, what gifts do you offer clients as an incentive to place an order? All to often we see giveaways simply – given away without being handed over as an incentive to purchase. One you’ve got the order, what are you then going to offer clients as a reward for their next purchase and continued loyalty? Do you offer any incentives or rewards at Christmas? What do you offer for referrals and other sales leads? It is no wonder that at Redbows if asked what our price range is we can say a penny to several hundred pounds for a single gift – it just depends on what you are rewarding and incentivising.