Cheap Promotional Items
Can you really get cheap promotional items? Well the answer is off course yes but there are other factors to consider. Firstly, let’s talk volume. The pricing of promotional items is volume related; so the more you purchase the more lower the unit cost. Secondly, there are often one off charges like origination (and sometimes a set up or mould cost). You can ‘amortise’ – accounting term – these costs and spread them over your total volume run. So, take promotional pens or promotional mugs as examples. Typical purchase quantities are 250-1000 pieces and there will be colour origination charges. If you opt for more than one colour, expect higher origination charges and therefore a higher overall unit cost for your promotional items. Thirdly, think quality and longevity. How long do you want your personalised mugs or personalised pens to last? The higher the quality, the longer the promotional items will last and be in use for. The lower the quality, the more general ‘wear and tear’ will impact on them. Look at the materials we use in our pens and mugs. Mugs can be made from plastic, recycled plastics, ceramics, earthernware and even china. The imprint can be a single spot colour, photo or CYMK print. All will affect the unit price and longevity of the products. If you consider pens, Redbows supplies personalised pens that include plastic, frosted plastic, recycled ECO plastics, metal and wood from sustainable forests. So when planning your promotional campaign, think wider than simply finding the cheapest promotional items, think about client impact, product quality and longevity, and exactly what you want the promotional item to say about your brand.
