Corporate Gifts Spending Drives Sales
Research last year on the North American gifts market by PPB Magazine showed that the US spends a staggering US$6bn on promotional products. Now that’s an awful lof of promotional products. How are they being used? Well the primary uses are to reward customers and generate goodwill. Coming in third is prospecting and recognising employee contributions.
For customers and prospects the facts show that organisations tend to favour those suppliers from whom they receive promo items. They do not mind the logos, imprints and slogans. Somehow the companies using promotional gifts get a far greater share of ‘mind time’ and create greater goodwill and loyalty than those that do not use such merchandise in their marketing. The same can be said for employees who also exhibit greater loyalty and productivity when rewarded.
So which corporate gifts work the best? Well it appears that even every day office items like promotional mugs and promotional pens are just as effective a larger or more expensive promo items. This is interesting research which supports many of our own findings in the UK market.
