Delivery Is Key To Customer Service
The Royal Mail has announced that 94% of online shoppers are more likely to purchase from an internet retailer if they are happy with the delivery of their goods. Their checklist includes several good pointers including specifying your delivery promise on your homepage, making delivery charges transparent, advising customers when they can expect delivery, offering a range of delivery options and confirming details by email. Are we seeing the end of the days when the websites offered the earth but failed to deliver very little? I am not so sure and would expect that most people need to add their own further checks. I am always a little dubious of websites that use a trading name for their website operation rather than a Ltd or Plc company. If in any doubt, check out their ‘bricks and mortar’ operation with a quick telephone call before parting with your money.
