Distributing Promotional Products
When it comes to promotional products and their distribution what matters most? Research shows that giving promotional items to clients and potential clients can help to drive up business. However, to be effective the right gifts have to reach the right audience at the right time. This requires targeting, market segmentation, timing and packaging. The items used should also off course be of the right quality, perceived value and relative to the promotion. We find our promo products being used to support a number of marketing initiatives including: free trials, sample evaluations and demonstrations. One aspect from most promotional campaigns we find missing is results evaluation. As a marketing spend you must evaluate whether you achieved what you wanted from the promotion. If you get what you expected all well and good but why stop there? Remember to repeat the promotion and only alter one variable so that you can test whether this generates an improvement or not. Promotional marketing is a science as much as it is an art form and this is why we continue to generate promotional materials and articles to help expand the knowledge base.
