Femtrepreneurs Unite!
As a female entrepreneur I am very proud to be associated with Network She. Ruth Lloyd-Williams started this novel approach to networking when she found that the only meetings available for business people were generally breakfast briefings and meetings. Great for blokes but not so hot for mamas with kids to get ready for school etc. So Ruth founded this new organisation which meets generally in the evening. She has done an excellent job promoting her organisation and running out fun packed networking events at a host of venues. Also she has made it open to men to join and my other half loves attending when he can drag himself away from his two passions: Tae Kwon Do and his beloved Apple Macs. Sure it is a different type of promotional marketing but one Redbows is very actively involved with – we just started our first space advertising with them. I am not a great fan of space advertising and much more prefer the quantified approach offered by internet PPC advertising. However, Network She offers us the chance to engage with a specific target market witin a geographic area. We will see what happens. Perhaps it will change my view of space advertising.
