Gift Imprint Areas - Less Can Be More
What is our advice on what to put in a promotional gift’s imprint area ? Keep it simple. The basics often suffice and we recommend, logo, web address, phone number and marketing message. It all depends on how big the print area actually is and the number of them. For example, pens have print areas on the barrel and clips. Why is less more ? Well when you have a small imprint area, you may only be able to get all the information in using a very small font. Here the problems of readability and ink flow arise. Think about your clients and their age range (for this read ability to view without glasses). Make what you print as big as possible, so that anyone can read it. Make the font too small and the ‘ink’ can bleed into the non-print areas. If in doubt you can always ask our Design Studio for a virtual visual and even order a pre-production sample.
