Gifts Are Part Of The Marketing Mix
All too often promotional gifts are thought of as simple freebies and giveaways. Market research (available from the PSI – The International Network for the Promotional Products Industry) whom we have just joined – shows how promotional items are invariably being used as part of a wider communications strategy within a fully-deployed marketing communications mix. Off course companies deploying such a strategy are the ones who are riding out this recession. They will emerge stronger and fitter, and far more competitive when market growth returns. We like to consider that Redbows is also one of these companies, as we continue to invest in our marketing programmes and some interesting micro-websites. The first of these will be announced very soon…
