How Green Are ECO Products?
We live in a world that wants environmentally friendly ECO gifts but is there a price premium for such promotional products? A couple of years ago when ECO products were just emerging as a promotional merchandise alternative, ECO gifts did carry a price premium. However the pricing of all promotional items no matter whether it is a promotional pen made from recycled plastics or corn maize, is volume related. No only have the volumes of this type of promotional product increased but the manufacturing processes have become more efficient enabling lower manufacturing process costs. The real question therefore is not just is there a price premium but which ECO gifts are the most environmentally friendly? To answer this you need to look at the materials used in their manufacture, how they are reclaimed and perhaps also start to question the carbon footprints generated to bring them to market. For example, take promotional coasters using recycled plastics or reclaimed rubber tyres, where are they actually made? If UK sourced for a UK gifts supplier then they could be more ECO friendly than those shipped in half-way round the world from China. However, even with shipping costs the Chinese alternatives could be cheaper due to their lower manufacturing and labour costs. So when it comes to such ECO promotional products you have to balance price against the true ECO nature of the material reclaiming, manufacturing and shipping processes.
