International Promotional Gifts Day
Yesterday being Father’s Day I was wondering if we should have an International Promotional Gifts Day? Why you may ask? Well there are two aspects to consider. Firstly, days such as these are intended to recognise the unsung heros and take the time out to reward and recognise them. If you consider staple promotional items like pens, mugs and mousemats then all too often they can become the unsung heros. Part of the issue is that they play their roles well but at a subconscious level, reinforcing brand names and marketing messages whilst providing a more explicit function. Secondly, ‘promotional gifts’ are international by their very nature and are part of a global supply chain. There are very few promotional items these days that are soley sourced (components and materials), manufactured and supplied within a single country, without crossing international boders and supply chains. Just a quick afternoon thought….whilst washing the lunchtime dishes with the males in my house enjoying a snooze and the British Grand Prix.
