Invest Now For Rewards Tomorrow
In 2009 you have to make sure that all your marketing budget achieves a return on investment. The days of throwing half away in the vain hope that something will stick are gone. In the coming year we need to work on marketing activities with clear measureables and promotional gifts are one such area. So if you invest in promoional items let your clients know and create an environment where this type of gift and reward giving becomes part of the normal business and corporate relationship. Invest in a range of gifts that can be used throughout a campaign, time period or year and always carry a good stock of them ready to roll. For example, keep a stock in your office and meeting room so that you can hand them to a visiting client at the end of a meeting. Pass them out to your sales force and ensure that they are given out to clients on a regular basis. And remember that eighty percent of your turnover comes from twenty percent of your clients so make sure your promotional gifts campaign rewards your whole client base with perhaps a skew of higher value rewards towards your more profitable customers.
