Marketing With Promotional Gifts
The term ‘Promotional Gifts’ covers such a selection of promotional merchandise. When our Promotional Gifts Consultants are advising clients they always try to tie back the chosen merchandise to an original campaign brief. For example, suppose that you want to launch a new environmental awareness campaign and are considering ECO themed gifts. Off course you would automatically think about products made from recycled or reclaimed materials. You could widen your thinking to consider promotional gifts that have a ECO theme – such as plants, seeds and desktop gardens, or go even wider and look at promotional merchandise that conserves energy or generates its own such as wind up gadgets and solar powered promotional gifts. The point is to start with a simple positioning statement as to what you want to achieve and then take the time to ‘brainstorm’. Look for a range of suggestions from the conservative to the ‘whacky’, talk to a Promotional Gifts Consultant and get some ideas and then make your selection based on the best possible match to your brief. Selling promotional gifts is fun and sometimes the more creative our thought processes, the more innovative (and effective) the promotional gifts.
