Myspace Fuels Creative Thinking
Robin was having dinner earlier this week with a colleague who suggested we look at the creative potential of social blogs like Myspace. The dinner guest manages an Indie/Rock group called Spiked in his spare time. Now this all-girl band are relatively young but the sound they produce is exciting and Myspace offers them a place on the Internet to post-up information on the band and some sample tracks. They probably recorded their work on an Apple Mac-based system and are a generation who have been brought up alongside technology - quite simply they are techno and media savvy. So what does this mean for a company like Redbows ? Well quitely simply we are a business within an industry (promotional gifts and marketing services) that has to be just as technologically orientated and media savy. Our industry is one in which we have to continue to develop our marketing skills, invest in our technologies and people and keep up with the latest trends across the whole plethora of socio-economic, political and cutltural groups. It is a huge ‘ask’ but one that means we can have a better understanding of our customers and be in a better position to differentiate ourselves through customer service.
