New Year Promotional Gifts
Have you given much thought to your new year promotional gifts? Most companies enter the planning and forecasting cycle around now in preparation for the year ahead. Part of this process can include a marketing audit, review of activities and setting of marketing, promotions and incentives related objectives for the year ahead. In addition, 2010 is also the start of a new decade and with the UK recession coming to an end, what better time is there to review your marketing and plan your promotional gifts campaigns for the coming year. So what’s going to be hot and what incentives are going to prove absolute winners in 2010? This is very much industry related but there are some seasonally related products like promotional calendars and personalised diaries. This is the busiest time of year for calendar and diary suppliers with thousands leaving the print houses en route to end users within the next few weeks and months. Pens, mugs and mousemats will remain top gifts in 2010 as will flashdrives, especially if they have an ECO (environmentally friendly) angle. Off course we also have some major events coming up in 2010, like the South African Football World Cup, and we can expect to see football related promotional merchandise launched shortly into the new year. Our advice to anyone thinking about promotional gifts is to set a budet and maximise this to ensure you carry a range of suitable gifts to compliment your marketing activities for the year ahead.
