NHS Gift Marketing Solutions
Marketing In A Competitive NHS takes place this November (13-14) at The Royal Horticultural Halls. I guess that the conference itself highlights the fact that marketing is a pervasive art and science that crosses all boundaries. We are all marketers in one way or another having to promote ourselves and get others to ‘buy-in’ to our message. The NHS faces stiff competition and serious strategic issues in terms of financial insecurities, organisational uncertainty and competition from local and foreign health service providers. I am sure that this area of the promotional gifts market will become an expanding one for companies like Redbows and we have already done work with several hospitals and health service organisations. The typical products supplied include mugs and pens off course and I just wonder, as NHS marketing managers become more creative, what other gifts will come into their horizons.
