Olympic Boost For Promotional Items
Key Note, a market intelligence company is reporting that benefits from winning the 2012 Olympics are already being felt in the sports promotions industry. The organisers of the games are hoping to earn £625m from sponsors and it is expected that these will come from familiar industries such as banking, energy and sports goods. The promotional gifts industry is also starting to gear up for this event which will make up for the rather disappointing fact that we will not have any UK teams in the Euro 2008 football championships this summer. For sure, a number of traditional items will be used for Olympics-related promotions including sports bags for example and we are also expecting to see manufacturers launching a number of bespoke products. Sports marketing is an important below-the-line activity for a number of organisations and it is interesting to note that without major events like the Olympics, the sponsorship market grows by around 5% annually.
