Pens Are The Modern Day Calling Cards
Are promotional products and pens in particular turning into the modern day equivalent of the calling card? We have a client who purchases buckets of them – nothing else except promotional pens. Everywhere they go they hand out their pen, putting them on reception desks, in kiosks, in office meeting rooms and the like. To him the promotional pen he hands out is now synomymous with his organisation. All he has printed onto the pen is his company name, logo and contact details. I reckon that he has gone through around 5,000 pens over the last few years with us and that to him means 5,000 people he has touched and promoted himself to. No wonder his business keeps growing with such personal marketing.
