Personalising Promotional Pens
Personalising promotional pens takes some planning. Now personalised pens are one of the most commonly seen corporate gifts around. We supply thousands to organisations, businesses, charities and clubs across the UK. Aside from choosing which promotional pens to run with (plastic, ECO plastic, wooden, mechanical, multifunction, ballpen, rollerball, inkpen and so on), there are several other factors that need to be taken into account. Primarily, what to imprint and where to put it! Seriously, the limiting factors that come into play with promotional pens are that you can imprint on the barrel and sometimes the pen clip itself. Given that there is a limited print area for both of these, combined they present a large area for promtoing your organisation and contact details. The key is to draw out the area on paper and then consider what to print where. A lot depends on your marketing message length and the length of your website address if you want to include this. Most clients seem able to strike a good balance, and with the right choose of imprint and pen colours to achieving a striking combination. It all just takes a little planning if you want to achieve the best personalisation.
