Promote Yourself With A Mug of Coffee
Yes this was a fascinating finding on the BBC website today – Hot Drinks Promote Warm Feelings. Now we have known this for years in the promitional industry and it is one reason why promotional mugs are such a big seller for Redbows – especially around the autumn period. What the research shows is that if you want someone to warm to you give them a warm drink. The great thing about a mug personalised with your logo is that the feelings the user has when the mug is cupped in their hands become associated with the brand itself over time i.e. refreshing, warmth, enjoyed, looked forward to, cannot live without, essential and a general all-round good feeling. So if you want to make the right impression and promote yourself this autumn go and stack up on your promotional mugs – and we would suggest go for a ceramic more than a plastic one as this adds a further level to the experience.
