Selecting Promotional Items and Giveaways
What are the top tips when it comes to selecting promotional items and giveaways? People often approach the process of selecting promotional items based on their own likes and needs. A more strategic process can lead to improved results and a better understanding of the how promotional items and giveaways can improve your marketing. The first tip is to think about your objectives and aims? Just what do you want to achieve? Clients often state a range of responses when asked this question. These can vary from attracting new clients as part of a wider lead generation campaign to reward existing clients for their business or employees for their loyalty and a job well done. Once you have a clear boundary around your aims, you are in a better position to set objectives. This is important if you want to fully analyse the results of your campaign because it introduces metrics. Objectives are quantified by volume and time and may be more appropriate to a lead generation campaign than a loyalty program. With your aims and objectives in mind you are then in a position to consider the theme of your campaign and tie in appropriate promotional items for consideration but against a budget. Without a budget this stage of the selection process can lead to dissappointment. There is no point is choosing items whose unit cost is going to produce a spend that is off budget. Better to be realistic and select items that fit easily within 80% of your budget to allow some funds for additional costs like artwork, fulfillment or even an overstocking of the chosen promotional items. We always recommend that clients produce a check list for this stage and then rate the appropriateness of the selected items against the promotion on a scale of say one to ten. You will probably then end up with one or two promotional items that seem the most appropriate. It is now time to move onto other aspects of the campaign like imprint colours, product colours and how to tie into the corporate image. This is just a few of the basics that are important when it comes to selecting promotional items. They apply to any products and giveaways be they promotional pens, promotional mugs or even USB flashdrives. To see the thousands of promotional items and giveaways available from Redbows visit our Promotional Gifts Store.
