Promotional Pens
Going through some financial paperwork the other day I realised what a great opportunity any supplier misses when they send out their post, invoices, statements, brochures and circulars. Let’s talk financial institutions for example. These organisations send out masses of paperwork and booklets with their proposals and statements. Most of the supporting evidence you will never read. It simpy gets shreaded or shelved. The companies are focused quite rightly on giving you as much information as they need to, to comply with regulatory body requirements and any specific statutes. However, what they all miss out on is sending really useful free cheap promotional gifts with their packs such as promotional pens or promotional coasters. More often than not these companies want you to sign and return a document – so you have to scramble around for a pen to use. Secondly the packs they send through are often weighty and a promotional pen or coaster would hardly add anything to the cost of postage or distribution. So our advice to anyone sending out circulars, invoices or statements is to think wider than the specifics of the mailing. More often than not your post will probably get inside an area of the company that was not your first point of call, but someone whom you could do with influencing and promoting to. Your statements and invoices go directly into an accounts office, so take the opportunity to sell your brand to them. Circulars and literature may go to sales teams and marketing people. Treat sending circulars as mini marketing events and include gifts like promotional pens, pencils and promotional coasters to promote your organisation.
