Put Them Under Your Umbrella
What do you give a new employee as part of their induction pack? Apart from a copy of the company handbook and other health and safety related documents, do you give them some branded promotional products to help them see that they are now part of your team and under your umbrella? You see so many times we think about promotional giveaways for clients without thinking internally. The PR people call this internal PR – no surprises there but it is just as important to market a company and brand to its employees and suppliers as it is to clients. And don’t forget. You can always issue products retrospectively. This is another important aspect to consider if you want to maintain equity between new and existing employees.
