Target Market Your Gifts For Maximum Impact
Promotional products should be thought of as a key element within the marketing promotional mix. Such items fall below-the-line and probably lie somewhere between promotions and publicity activities. As a promotional investment they deserve as much consideration when it comes to market segmentation as any other form of marketing or advertising. What this means is that your chosen promotional items should be closely aligned with their target audience. Let’s take mugs as an example. There are many types of promotional mugs available including plastic mugs, ceramic mugs, earthenware mugs, eco mugs and travel mugs. When you use mugs for promotions you should choose a mug type and style that will make the promotional items valued, used and kept by the recipients. In an office a nice ceramic mug may be more appropriate than say a plastic or acrylic one. The design may also be important for example otping for a tall Latte Mug as opposed to a general coffee mug. For people outsdoors and travelling a travel mug with secure top and thermos characteristics may be more appropriate again. So when you have decided on your promotional product widen the discussion to consider which particular type will be right for your audience and promotion.
