The Link Between Sales and Promotional Items
The Institute of Sales Promotions has just announced calls for entries to its 2009 awards. This made me think about how important sales and promotions are to the success of any organisation and why demand for promotional items continue to grow. We simply live in a far more competitive world with demands on our resources and time that are second to none. The real heroes of our generation are therefore what Coca-Cola used to call the Drummers - the guys and girls who every day go out on the road and drum up the business. But how effective would they be without a finely honed promotion that creates the environment for a sale to take place, or the carefully chosen promotional items that they can use as handouts and giveaways? Food for thought indeed.
