The Power of Eight
I think everyone in the world knows the Olympic Games start today in China but how many people have made the connection with the date - 08th of August (08) 2008 (08)? To the Chinese certain numbers are auspicious - see this Wikipedia entry for more of an insight into the Chinese view on the numbers 1-9 - and it should come as no surprise that the games start on such a date. However, numbers and their significance do vary across the world and their role does help to demonstrate the way cultures, values and beliefs should play a part in the decision making process when it comes to choosing promotional products and campaign messages. We can no longer think mass market but must work on the niche segments. I firmly believe that this very approach will help to solve some of the under lying political and cultural problems that exist.
