The Redbows Promotional Gifts Blog

A recent study within the medical world has identified something within the promotional gifts industry that we have been citing for a long time. The New York Times article reported that medical school students offered pens and mugs promoting a particular drug had a more favourable attitude towards the item than did students from other schools where such gifts are banned. The actual research first appeared in The Archives of Internal Medicine and suggests that no gift is too small to have such an effect. Off course we have known this for many years within the promotional gifts industry but it is nice to see some actual scientific research in a non-marketing specific industry demonstrate this fact.

This entry was posted on Tuesday, May 26th, 2009 at 9:14 am and is filed under Promotional Gifts, Promotional Mugs, Promotional Pens. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.