The Time Line For Giveaways
When it comes to below-the-line marketing budget spends promotional products remain one of the most cost-effective mediums. The key though is to make sure that you put as much thought into the timeframe that your giveaways and premiums will be used within. Why? Well take promotional gadgets with internal batteries. Batteries have a design life and most will probably run flat without recharge or replacement within twelve to eighteen months. So if you use promotional flashcards for example, you are probably going to get the most benefit from them out of an autumn/winter campaign. A well known emergency car rescue services provides these in its welcome packs. Off course gadgets like USB flashdrives have an infinite life as they are powered from a PC USB port. One thing to watch here is to make sure you use an imprint that will last the life of the product – embossed or engraved is always the best way to go especially if there is a chance the imprint will get rubbed in a pocket against metal objects like keys and pens. If you give away items at a tradeshow or exhibition that are relatively low cost like promo bugs, the you have to remember that the majority of these low-cost giveaways are going to be out-of-sight within six to twelve months or sooner. So pick items that you believe your target audience will keep and use, again and again because each time they use them you know that your brand is right is front of them. A firm favourite for me is rulers. It does not matter how much work we do online at some stage we all need to print information out and use a ruler to measure or as a guide to data reading. Promotional rulers are one of the unsung winners when it comes to giveaways and merchandise – have you got one in your drawer? If not would you keep one if it was given to you? I would dare to suggest a definite yes! Promotional Mugs are another best seller when it comes to gifts offering longevity.
