Things To Consider When Designing Artwork For Your Next Promotional Gift
You may be surprised to learn that sometimes we come across artwork submitted for a promotional gifts project that does not feature the obvious details you would expect to find on such artwork. When composing the artwork for your next promotional campaign, it really is worth taking a step back, and evaluating whether you really do have all of the necessary details featured somewhere on the design.
For example, we recently were looking to order a particular product for our office, and happened to have a promotional coaster on one of our desks for the company that supplied it. To our shock and horror, we could find no trace of a contact detail anywhere – no telephone number, postal address, email address nor web address to be seen. Whilst it wasn’t too difficult for us to locate the said company in the telephone directory, it would have been much easier and quicker if they had included their contact details on the promotional coaster in the first place.
Do remember that a promotional gift does exactly what it says on the tin…it promotes your company or service/product. Always make sure you feature your company name, telephone number and web address (if you have one) as a way for your client to contact you quickly and easily. Don’t forget that in today’s fast-paced society, many people want things done quickly, and don’t want to have to log on to the internet to search for your company details. In most cases, a written postal address is not necessary, however if you feel this would benefit your organisation it may be worth considering.
If you are unsure as to what you can actually fit onto your design within the set print area for the product, do feel free to either call our Sales Team on 0845 8386 368 (or email sales@redbows.co.uk), or our Design Studio (design@redbows.co.uk), who will be happy to advise you on the best way to include all of the information needed to make your promotion a huge success for your business.
