Top Tips For Promotional Pens
Promotional pens are a firm favorite when it comes to promotional gifts. Most companies will now include printed pens as part of their marketing mix. Why? Well, they are so versatile a promotional gift because people still like to write. I know this sounds strange but somehow we cannot fully disengage from our inbuilt desire to write, even with all the electronic devices we have around us. Personalised pens are simply an everyday tool that we use, whether we are in the office, in the car or at home.
Promotional pens do vary in their price and they are a volume priced promotional product. However, the ranges and options available mean that there is generally a promotional pen to match any budget. The most common are plastic promotional pens which can be solid coloured or with a frosted effect – so that you can see their inside workings. Either can be appropriate for a promotional campaign.
Our first top tip is to visit a website that caters solely for printed pens – like the Promotional Pens Store. Here you will find a range of pens including the plastic ranges mentioned but also recycled pens – made from reclaimed materials, metal pens, wooden pens, executive pens and even express delivery pens. Then get creative, try to match a pen style and colour to your image. Choose a pen that you think your clients will like to use and then select a colour range that will compliment your logo. You then have to consider print locations which include the barrel and on some pens the pen clip itself. Barrel printing is the norm and it is possible to have multi-position prints as well as a 360 degree wraparound. Most clients will opt for a one or two colour imprint but full colour printing is also an option. Finally you do need to think about distribution. You may just want to use your promotional pens as exhibitions giveaways – if so a large container is fine but for other marketing communications programs you may be considering direct mail or individual pen pouches or containers. Before making your final selection, request a few samples to make sure you like the touch, feel and writing style as this can also vary when it comes to promotional pens.
