Two Ways To Reduce Your Carbon Footprint
The promotional gifts industry is pushing hard to improve its impact on the environment. We have ECO product ranges using recycled materials and suppliers who have actively engaged in environmental management systems. I myself have come up with two simple ways that could affect the whole planet. Firstly, I think all car manufacturers should ask if you want a spare tyre when you purchase a car. I would just to love to know what percentage of vehicles actually suffer a tyre failure during their lifetime. I bet that more than 95% of spare tyres never get used and eventually are simply scrapped because the rubber has aged or the vehicle is kaput. At Redbows we actually supply promotional coasters made from recycled tyres.
My second idea concerns electronic gadgets supplied with chargers. How often do you end up with a box of redundant power supplies because you already have one – mobile phones, digital cameras and camcorders are typical examples. There is a real opportunity here for manufacturers to capture some brand loyalty and make a real impact on the environment. Why not promote a generic supply (or supplies for different ratings) and offer discounts if you have a charger already ?
