What’s A Font Got To Do With It?
So when it comes to promotional products what does the font have to do with your gifts artwork? Well every company and organisation has a logo and will have standardised on a particular font family. When you produce your own artwork we always recommend that it follows our gifts artwork guidelines. When you send us your artwork we need the fonts created as outlines so that your logo will reprint exactly as you intended it to. Now what happens when we generate your artwork for you in our Design Studio? The simple answer is that we will ask you to confirm the font family used by your organisation in their promotional materials. As a full-service design studio we store thousands of fonts on our servers so that we can generally match one to your promotional imprint requirements. If this is not the case we can generally source one from our suppliers. Would you notice a change in font style if your promotional products were printed using a different font? Maybe not in isolation, but when you look at your marketing materials over all you want to see synergy and what is called a ‘corporate image’ of standardisation. There used to be an adage that whenever and wherever you touched IBM you knew you where with ‘big blue’ – that’s corporate marketing in action.
