Women Close The Marketing Pay Gap
I was happy to read this morning in The Marketer about the results of a new pay survey by Croner Rewards (remuneration experts) on behalf of CIM. This showed that the pay gap between male and female marketers had closed to 8.6% over the past year. As in most specialist areas, the gap is widest at the top with 10% being a common difference. This (off course) narrows substantially as one moves down the food chain to marketing managers and executives. Whilst these surveys can provide some useful insights, I just wonder if gender comparison is the right way to assess pay scales in this day and age. I would prefer to see performance-to-pay measurements based on something other than gender – perhaps comparing effectiveness in terms of success and impact on their organisations over the last five years.
Oh – the coins – well these are Feng Shui I Ching Coins. Tied with a red ribbon they symbolise money flowing into your life and have been used for thousand of years as amulets of good fortune. In return for passing them as a gift to others you in return receive good fortune back. So what goes around, comes around – perhaps ?!
